Does more effort = more output?

Businesses are constantly striving to make things easier for customers, and to reduce the effort required for customers to make purchasing decisions.

So why shouldn’t we also strive to reduce effort for our employees and make it easier for them to generate high quality output for the business?

Too often, increased effort is seen as a requirement for increased output, but this doesn’t have to be the case. It may be that we have to put in increased effort in short bursts for particular projects, but when increased effort becomes normalised it can create an expectation of over-work. The longer-term impact on the organisation can only be negative.

Making work easier can reduce the effort required to generate high quality output. Employees will be more positive, more able to service customers effectively, and more likely to stay with the organisation.

It’s clearly helpful for an organisation to be able to access discretionary effort. But we should only ask our employees to give discretionary effort for short periods of time if we want to avoid burn-out, and achieve sustainable performance and customer experience.

What’s your view on discretionary effort? Add your thoughts below, we’d love to hear them…


A huge thank you to our guest panelist Leigh Page for generously sharing his experience for this podcast.

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