They should. Not just because it’s the right thing to do, but because it can unlock untapped reserves of value for your business.

If you can get employees into a ‘good headspace’, the ROI is huge. The discretionary effort that you will unlock – the will to go the extra mile – is potentially enormous. Employees will want to come to work, stay at work, and engage with their work, because they buy in to what the business stands for.

In our recent podcast about engagement, guest panelist Stewart Bromley noted that if a company is striving to provide excellent customer experience, but failing to treat its employees well, this is not congruent. The conflict between the external and internal experience of the brand can contribute to stress, as employees become cynical about the disconnect between the perception of the business and the reality of working in it.

So improving the collective mental health of an organisation requires involving everyone in the conversation about wellbeing. Employee experience holds the potential to make the experience of work better for everyone in a business.

And the good news is that it’s likely to have a positive impact on your bottom line too.


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