THE QUALITY OF EXPERIENCE COMPANY

Is the secret of a great customer experience achieving a balance of emotion and logical thinking? We think so, what do you think?

The role of data in customer experience development has always been a point of contention. Some argue that it's about people and that we should use values as our guide to help us make good gut or instinctive decisions. They are right.

Others say that you need good customer insight and analytics to establish the facts about customer needs and preferences. They are right.

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